BACKED BY EXPERIENCE
Attract and engage an audience
Build your business
Create a better healthcare service
SERVICES
BLOGS, ARTICLES, WHITE PAPERS + CASE STUDIES
Your health content needs to earn your audience’s trust to convert them into patients, clients, or regular readers. My long-form content marketing options do just that.
Health journeys don’t start in a waiting room. They start with a Google search.
WHAT'S INCLUDED:
-
A kick-off call to gather details & and understand your vision, brand voice, and purpose
-
Content ideas
-
Thorough research
-
Optimized metatext
-
SME sourcing & interviews as needed
-
Client or employee interviews as needed
-
SEO-Optimized metatext
-
2 rounds of edits
CONTENT STRATEGY ROAD-MAPPING SESSION
If you aren’t a marketer and are unclear on your next best steps - don’t panic!
I offer a 60-minute Strategy Session where, together, we put all your business opportunities and challenges on the table and talk through every business fear, hope, and dream you have.
I'll take the insights I glean in our call and use them to guide my exhaustive research of your local and national competition, evaluate the impact of the marketing strategies you’ve identified in relation to your current goals, and go to work to design a custom Content Marketing Business Plan just for you.
In just two days, you will have total clarity on the next steps you need to take and the confidence you need to move your business forward.
WHAT'S INCLUDED:
-
A kick-off call to gather details & and understand your vision, brand voice, and purpose
-
A 60-minute strategy call
-
Thorough research
-
A custom content strategy plan that provides an order of operations and a road map for business
-
Total peace of mind and confidence in your content marketing initiatives
MY WRITING PROCESS
1. BRIEF
After we meet and decide it’s meant to be, we’ll lock in a topic and chat about the details. I’ll send you a quick copy brief so you know exactly what I’ll be working on.
2. RESEARCH
Here’s where I nerd out. (Don’t tell anyone, but it’s my favorite part!) I’ll check out ranking content, dig into primary sources, and find a unique angle for our piece.
3. WRITE
Once I’ve researched to my heart’s content, I get to typing. I always start with an outline, because what kind of professional writer would I be if I didn’t?
4. EDIT
You’ll receive the work in Google Docs or your content management system (I’m flexible). You get 2 rounds of edits, although my clients hardly ever use them.
How soon will I receive the work?
I can write your typical health and fitness article (about 1,000 words) in 1 day. For long-form content, I pencil in an extra day or 2. I’ve never missed a deadline and often submit work ahead of time. Other long-form content mediums such as white papers take an average of 4-6 weeks.
Do you write other types of content?
In addition to blogs and articles, I write a variety of long-form educational content including white papers, case studies, guides, and eBooks.
What’s the investment?
I charge by the project, so you always know the full investment before you sign on the dotted line. The price depends on the scope of our project, which we’ll confirm on our first call.
Do you do SEO?
As a writer, yes. As an SEO strategist, no. I’ll help you lock in key search terms and write the metatext, but I leave the super-secret technical stuff to the pros.
I hate emails. Can I call you instead?
Same. I’ll always be down to jump on a call to answer a question or go over edits.
